Blood Pressure Screening

Measure More, Miss Less (MMML) is a community-based blood pressure screening initiative designed to increase awareness of hypertension and improve early detection of elevated blood pressure across Canada.

Healthcare professionals play a central role in supporting this initiative by providing accessible screening opportunities, educating individuals about cardiovascular risk, and encouraging appropriate follow-up care when elevated blood pressure is identified.

Building on the global May Measurement Month (MMM) campaign, Measure More, Miss Less expands community screening opportunities through healthcare settings, community programs, and public outreach initiatives.

We have led May Measurement Month campaigns in Canadian community pharmacies over the last few years. In 2022, we led a community pharmacy-based pilot project in Newfoundland and Labrador (NL) for World Hypertension Day and screened nearly 500 participants in just one day. Then, from 2023-2025 we collaborated with the global MMM organization to collect data in four provinces, including NL, Alberta (AB), British Columbia (BC), and Ontario (ON). 

Our next step is to further expand this initiative and study the implementation of a community pharmacy-based BP screening program across Canada.

Measure More, Miss Less (MMML) recognizes that improving blood pressure awareness requires engagement beyond traditional healthcare settings. Community organizations, workplaces, advocacy groups, and other local partners play an important role in helping bring blood pressure screening directly to the public.

Community-based screening programs can help reach individuals who may not regularly access healthcare services but are willing to participate in screening when it is offered in familiar, convenient environments.

Organizations may support Measure More, Miss Less by:

• hosting community blood pressure screening events
• providing space for screening during public events or health fairs
• partnering with healthcare professionals to deliver screening programs
• supporting awareness campaigns about hypertension and cardiovascular health
• helping connect individuals with local healthcare providers when follow-up is needed

Potential partners may include:

• community health organizations
• non-profit organizations
• workplaces and wellness programs
• community centres and recreation facilities
• cultural and faith-based organizations
• advocacy groups and public health initiatives

Measure More, Miss Less works collaboratively with community partners to ensure that blood pressure screening is conducted using validated equipment and standardized measurement practices. By working together, community organizations and healthcare professionals can expand access to blood pressure screening and help improve awareness of cardiovascular risk across Canada.

Organizations interested in partnering with Measure More, Miss Less are encouraged to contact the initiative to learn more about hosting or supporting a community screening program.